Our visionA global community of creators and supporters
To build a global community of educated, empowered and confident people who are prepared to create better futures for themselves, their families and their communities. The marketplace is one of the places that work can live, travel and be rewarded.
Our missionMake publishing and discovery practical
To make it simple for everyday people to publish original work and for buyers to discover it. Through the marketplace, book, app, training and community, we help members learn responsibly, grow in confidence, support others and develop future leaders.
Five pillarsEducate • Empower • Elevate • Earn • Excel
Educate
Provide clear and practical knowledge so creators can publish with confidence and buyers can choose work they understand.
Empower
Give people the tools, storefront, library and community support required to make informed decisions and take action.
Elevate
Help members improve their knowledge, craft, skills and leadership so their work can stand out.
Earn
Eligible creators and affiliates may receive income through sales, qualification and promotion. No earnings are guaranteed.
Excel
Raise the standard. Build something you are proud to put your name on, then keep improving it.
Core principlesHow we work
- Education before participation
- Understanding before action
- Community before isolation
- Leadership before dependency
- Responsibility before reward
- Honest communication
- Continuous learning
- Developing future leaders
Authors and foundersMeet the people behind Breaking Free
Tony Bello and Chris Hilaire created Breaking Free with a shared mission: to make important subjects easier for everyday people to understand, then give them a place to create, share and earn.

Tony Bello
Co-Author, Software Engineer and Technology Innovator
Tony Bello is a software engineer, author, trainer and technology innovator with more than 30 years of experience working across the UK and Africa. He is the co-author of the Breaking Free book, the developer behind the Breaking Free app and the architect of its Polygon-based smart-contract system. He also built this Creator Marketplace so independent creators can publish books, music, courses, audiobooks and films on the same Breaking Free rails.
Tony has worked through major stages of technological change, from personal computing and the internet to mobile technology, cloud computing, blockchain and artificial intelligence. His mission is to make complex subjects easier for everyday people to understand and use responsibly.
- Blockchain and decentralisation education
- Artificial intelligence training
- Digital-wallet security
- Financial literacy
- App development, marketplace platforms and community education
The future should not belong only to people who understand complicated technology. Education should give everyone the opportunity to understand, participate and make informed decisions.
Chris Hilaire
Co-Author, Community Builder and Direct-Sales Professional
Chris Hilaire brings decades of direct-sales, communication and people-development experience to Breaking Free. After beginning his own journey into cryptocurrency and finding the subject confusing and filled with technical language, Chris worked with Tony Bello to create a straightforward introduction for everyday people.
Chris helps ensure that Breaking Free remains practical, beginner-friendly and focused on real human concerns, including how creators and affiliates use this marketplace.
- Direct-sales experience
- Understanding beginner concerns
- Clear communication and community building
- People-first leadership
- Supporting new leaders
I understood how confusing crypto could feel for a beginner because I experienced that confusion myself. Breaking Free was created to help people start with simple language, honest education and practical guidance.
Two different backgrounds. One shared mission.
Tony brings technology, software, blockchain and education experience. Chris brings communication, direct-sales and people-development experience. Together they built Breaking Free, and this marketplace, so everyday people can learn, create, share and earn.
With almost 10,000 Breaking Free affiliate members across more than 36 countries, original work published here can travel further than a single storefront.